Now showing items 1-2 of 2

  • An examination of development factors in the UK children's multimedia market 

    Anthoney, Audrey McIntosh (The Robert Gordon University Department of Communication, Marketing and Media, 2003-04)
    The project topic developed in early 1998 as it emerged that there was a need for research into the area of children's multimedia in the UK. Research by others into the area of `generic' multimedia, products and technology, ...
  • The UK children's publishing house - adapting to change for the multimedia market. 

    Anthoney, Audrey McIntosh; Royle, Jo; Johnson, Ian M. (Emerald http://dx.doi.org/10.1108/EUM0000000005366, 2000)
    ANTHONEY, A., ROYLE, J. and JOHNSON, I. M., 2000. The UK children's publishing house - adapting to change for the multimedia market. Electronic Library, 18 (4), pp. 269-278.
    The research project currently in progress aims to develop a comprehensive understanding of the children’s multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered ...