Browsing by Author "Anthoney, Audrey McIntosh"
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The UK children's publishing house - adapting to change for the multimedia market.
Anthoney, Audrey McIntosh; Royle, Jo; Johnson, Ian M. (Emerald http://dx.doi.org/10.1108/EUM0000000005366, 2000)ANTHONEY, A., ROYLE, J. and JOHNSON, I. M., 2000. The UK children's publishing house - adapting to change for the multimedia market. Electronic Library, 18 (4), pp. 269-278.The research project currently in progress aims to develop a comprehensive understanding of the children’s multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered ...