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  • Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. 

    Boje, David; Smith, Robert (Taylor and Francis. http://dx.doi.org/10.1080/14759551003769250, 2010)
    BOJE, D. and SMITH, R., 2010. Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture and Organization, 16 (4), pp. 307-331.
    The storytelling in textual and visual re‐constructions of Bill Gates and Richard Branson by their organizations produces entrepreneurial identities bound into particular social power–knowledge relations. Our purpose is ...