Now showing items 3-4 of 4

  • Marketing in high-tech start-ups: overcoming the liability of newness in Israel 

    Chorev, Schaul; Anderson, Alistair R. (Springer http://dx.doi.org/10.1007/s11365-006-8689-8, 2006-06)
    CHOREV, S. and ANDERSON, A., 2006. Marketing in high-tech start-ups: overcoming the liability of newness in Israel. International Entrepreneurship and Management Journal, 2 (2), pp. 281-297
    For new companies in general, marketing is a critical issue. However, many high tech start ups face particular problems associated with marketing. They may have a product, rather than a customer focus; they may lack marketing ...
  • Success in Israeli high-tech start-ups: critical factors and process 

    Chorev, Schaul; Anderson, Alistair R. (Elsevier http://dx.doi.org/10.1016/j.technovation.2005.06.014, 2006-02)
    CHOREV, S. and ANDERSON, A. R., 2006. Success in Israeli high-tech start-ups: critical factors and process. Technovation, 26 (2), pp. 162-174
    This paper develops a model of the factors deemed critical for success in high-tech new ventures in Israel. Israel presents an interesting forum, geographically distant from main markets but richly endowed with human ...