Now showing items 1-2 of 2

  • Factors impacting on technology acceptance for the micro/SME electronics retailer. 

    Connon, Neil G. (The Robert Gordon University Department of Marketing, 2007-12)
    The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and ...
  • Old-fashioned or enlightened?: small retailers’ practices in e-procurement. 

    Connon, Neil G.; Donaldson, Bill; Anderson, Alistair R. (Inderscience, 2012)
    CONNON, N., DONALDSON, B. and ANDERSON, A. R., 2012. Old-fashioned or enlightened?: small retailers’ practices in e-procurement. International Journal of Technology Marketing, 7 (1), pp. 47-62.
    The paper considers how and why SME retailers use the internet in their procurement processes. Examining retailers' views and reasons, we relate these to existing technology acceptance models, employing a qualitative ...