Now showing items 5-15 of 15

  • Gift-giving of toys from adults to children. 

    Bremner, Pauline Ann Mary (Robert Gordon University Department of Communication, Marketing and Media, 2015-05)
    The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...
  • The impact of relationship selling on the sales force control function. 

    Lemmens, Regis (The Robert Gordon University Department of Marketing, 2008-04)
    Sales management control and sales force performance has received substantial attention by researchers in the past decades. Researchers have been investigating the construct of sales control, its antecedents and its ...
  • Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers. 

    Atorough, Peter; Donaldson, Bill; Harris, Ainslie J. (Edukator d.o.o., 2011-06)
    ATOROUGH, P., DONALDSON, B. and HARRIS, A., 2011. Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers. In: Advances in Business-Related Scientific Research Conference. June 1 -2 2011. Slovenia: Edukator.
    The Internet is fast gaining popularity as a medium for undertaking various forms of research, particularly research of a quantitative and survey nature. While the benefits of undertaking such research are numerous and ...
  • The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. 

    Mackie, Grace E. (Robert Gordon University Department of Communication, Marketing and Media., 2014-05)
    Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
  • The international competitiveness of Malta as a tourist destination. 

    Azzopardi, Ernest (Robert Gordon University School of Communication, Marketing and Media, 2011-03)
    Many small islands depend on sustainable tourism to attain long term economic prosperity and well-being for their citizens. As they become more dependent on tourism for their growth, they are more concerned with improving ...
  • Old-fashioned or enlightened?: small retailers’ practices in e-procurement. 

    Connon, Neil G.; Donaldson, Bill; Anderson, Alistair R. (Inderscience, 2012)
    CONNON, N., DONALDSON, B. and ANDERSON, A. R., 2012. Old-fashioned or enlightened?: small retailers’ practices in e-procurement. International Journal of Technology Marketing, 7 (1), pp. 47-62.
    The paper considers how and why SME retailers use the internet in their procurement processes. Examining retailers' views and reasons, we relate these to existing technology acceptance models, employing a qualitative ...
  • Regenerating Aberdeen: a vision for a thriving and vibrant city centre. 

    Cockburn, Duncan; Deveci, Gokay; Donaldson, Bill; Gray, David; Harris, Paul; Laing, Richard Alexander; McClean, David; Martin, Andrew; Owen, Alan; Prondzynski, Ferdinand von (Robert Gordon University https://www.rgu.ac.uk/file/aberdeen-city-centre-regeneration-report, 2013-03)
    COCKBURN, D., DEVECI, G., DONALDSON, B., GRAY, D., HARRIS, P., LAING, R., MCCLEAN, D., MARTIN, A., OWEN, A. and PRONDZYNSKI, F. V., 2013. Regenerating Aberdeen: a vision for a thriving and vibrant city centre. Aberdeen: Robert Gordon University.
    The aim of this discussion paper is to stimulate debate and prompt action regarding the future shape and purpose of Aberdeen’s city centre. This paper argues that investment in a thriving and dynamic city centre requires ...
  • The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. 

    Atorough, Peter; Donaldson, Bill (Inderscience http://dx.doi.org/10.1504/IJIMA.2012.051615, 2012)
    ATOROUGH, P. and DONALDSON, B., 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International Journal of Internet Marketing and Advertising, 7 (4), pp. 333 – 358.
    Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which ...
  • The role of market orientation in developing and sustaining market relationships - an empirical study in Taiwan. 

    Ting, Shuyun (The Robert Gordon University Aberdeen Business School, 2008)
    Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. ...
  • Sales force automation systems: an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry. 

    Wright, George; Fletcher, Keith; Donaldson, Bill (Elsevier http://dx.doi.org/10.1016/j.indmarman.2007.08.005, 2008-11)
    WRIGHT, G., FLETCHER, K., DONALDSON, B. and LEE, J.-H., 2008. Sales force automation systems: an analyis of factors underpinning the sophistication of deployed systems in the UK financial services industry. Industrial Marketing Management, 37 (8), pp. 992-1004.
    This study investigates organizational and strategic context variables that are linked to the sophistication of sales force automation systems in UK financial services firms. We find that increasing sophistication in SFA ...
  • Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. 

    Hamilton, Morag (The Robert Gordon University Department of Communication, Marketing & Media., 2010-11)
    The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well ...