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  • Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image. 

    Guthrie, Catherine M. (The Robert Gordon University Department of Marketing, The Robert Gordon University, 2007-10)
    GUTHRIE, C.M. 2007. Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image. Unpublished Ph.D thesis, The Robert Gordon University.
    Destination image is acknowledged as a key factor in destination choice and visitor satisfaction. However, despite thirty years’ research from a variety of perspectives into destination image and image formation, the impact ...