Now showing items 1-2 of 2

  • Impulse shopping in convenience stores does gender make a difference? 

    Bremner, Pauline Ann Mary; Hamilton, Morag; McLennan, Kirsty (EIRASS, 2006-07-09)
    BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In the Proceedings of the 12th European Institute of Retailing and Service Studies (EIRASS): recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary.
    The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. ...
  • Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. 

    Hamilton, Morag (The Robert Gordon University Department of Communication, Marketing & Media., 2010-11)
    The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well ...