Now showing items 34-36 of 36

  • Toward sustainable consumption: researching voluntary simplifiers. 

    McDonald, Seonaidh; Oates, Caroline J.; Young, C. William; Hwang, Kumju (Wiley. http://dx.doi.org/ 10.1002/mar.20132, 2006-06)
    MCDONALD, S., OATES, C. J., YOUNG, C. W. and HWANG, K., 2006. Toward sustainable consumption: researching voluntary simplifiers. Psychology and Marketing, 23 (6), pp. 515-534.
    This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article ...
  • Voluntary simplicity. 

    McDonald, Seonaidh (Routledge, 2013-12-17)
    MCDONALD, S. 2014. Voluntary simplicity. In Parker, M., Cheney, G., Fournier, V. and Land, C. (eds.) The Routledge companion to alternative organization. Abingdon: Routledge, pages 210-235.
    Etzioni describes voluntary simplifiers (VS) as people who choose, 'out of free will - rather than by being coerced by poverty, government austerity programs, or being imprisoned - to limit expenditures on consumer goods ...
  • The well(s) of knowledge: the decoding of sustainability claims in the UK and Greece. 

    Alevizou, Panayiota J.; Oates, Caroline J.; McDonald, Seonaidh (MDPI http://dx.doi.org/10.3390/su7078729, 2015-07)
    ALEVIZOU, P. J., OATES, C. J. and MCDONALD, S., 2015. The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. Sustainability, 7 (7), pp. 8729-8747.
    Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding ...