Browsing by Author "McMorland, Leigh-Ann"
Oates, Caroline J.; McDonald, Seonaidh; Alevizou, Panayiota J.; Hwang, Kumju; Young, William; McMorland, Leigh-Ann (Taylor & Francis http://dx.doi.org/10.1080/13527260701869148, 2008-10)OATES, C., MCDONALD, S., ALEVIZOU, P., HWANG, K., YOUNG, W. and MCMORLAND, L-A., 2008. Marketing sustainability: use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications, 14 (5), pp. 351-365.The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information ...
McDonald, Seonaidh; Thyne, Maree; McMorland, Leigh-Ann (Elsevier. http://dx.doi.org/10.1016/j.annals.2007.09.006, 2008-04)MCDONALD. S., THYNE, M. and MCMORLAND, L-A., 2008. Means-end theory in tourism research. In: Annals of Tourism Research, 35 (2), pp. 596-599.