Now showing items 2-6 of 6

  • Keys to success in social media marketing (SMM): prospects for the German airline industry. 

    Knoblich, Stephan; Martin, Andrew; Nash, Robert; Stansbie, Paul (Sage http://dx.doi.org/10.1177/1467358415610415, 2015-10-27)
    KNOBLICH, S., MARTIN, A., NASH, R. and STANSBIE, P. 2015. Keys to success in social media marketing (SMM): prospects for the German airline industry. Tourism and hospitality research [online], OnlineFirst. Available from: http://dx.doi.org/10.1177/1467358415610415
    The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...
  • Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development. 

    Nash, Robert; Martin, Andrew; Ruxton, Laura (Nova Science., 2014)
    NASH, R., MARTIN, A. and RUXTON, L., (2014). Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development. In W. D. Nelson (Ed.), Advances in Business and Management, Volume 6. Hauppauge, USA: Nova Science Publishers, Inc. pp. 119-137.
    The large-scale development by Trump Golf Scotland will potentially thrust the North East of Scotland into worldwide fame as a golf destination. This research adopted a qualitative approach involving a focus group and ...
  • Strategic sustainability and industrial ecology in an island context, with considerations for a green economy roadmap: a study in the tourist accommodation sector, Grenada. 

    Telesford, John N. (Robert Gordon University Department of Management, 2014-06)
    The purpose of this research is to show how business and enterprise can align sustainability and sustainable development to create strategic sustainability (SS) procedures, which can be used for planning towards sustainability ...
  • Tourism development and the backpacker market in Highland Scotland. 

    Hindle, Natalie; Martin, Andrew; Nash, Robert (SAGE http://dx.doi.org/10.1177/1467358415578471, 2015-07)
    HINDLE, N., MARTIN, A. and NASH, R., 2015. STUART, A., 2015. Tourism development and the backpacker market in Highland Scotland. Tourism and Hospitality Research, 15 (3), pp. 178-192.
    Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising ...
  • Tourism in peripheral areas: the use of causal networks and lesson drawing as analytical methods. 

    Nash, Robert (Robert Gordon University Department of Management, 2002-02)
    The thesis sets out to evaluate the use of Causal Networks as a methodology and as a means of highlighting the problems associated with tourism in peripheral areas. Once these problems were identified through this ...