Now showing items 3-6 of 6

  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
  • An examination of development factors in the UK children's multimedia market 

    Anthoney, Audrey McIntosh (The Robert Gordon University Department of Communication, Marketing and Media, 2003-04)
    The project topic developed in early 1998 as it emerged that there was a need for research into the area of children's multimedia in the UK. Research by others into the area of `generic' multimedia, products and technology, ...
  • Examining chain bookshops in the context of “third place”. 

    Laing, Audrey Frances; Royle, Jo (Emerald Group Publishing. http://dx.doi.org/10.1108/09590551311288157, 2013-01)
    LAING, A. and ROYLE, J., 2013. Examining chain bookshops in the context of “third place”. International Journal of Retail & Distribution Management, 41 (1), pp. 27-44.
    Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...
  • The UK children's publishing house - adapting to change for the multimedia market. 

    Anthoney, Audrey McIntosh; Royle, Jo; Johnson, Ian M. (Emerald http://dx.doi.org/10.1108/EUM0000000005366, 2000)
    ANTHONEY, A., ROYLE, J. and JOHNSON, I. M., 2000. The UK children's publishing house - adapting to change for the multimedia market. Electronic Library, 18 (4), pp. 269-278.
    The research project currently in progress aims to develop a comprehensive understanding of the children’s multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered ...