Browsing by Author "Thyne, Maree"
The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. Mackie, Grace E. (Robert Gordon University Department of Communication, Marketing and Media., 2014-05)Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
McDonald, Seonaidh; Thyne, Maree; McMorland, Leigh-Ann (Elsevier. http://dx.doi.org/10.1016/j.annals.2007.09.006, 2008-04)MCDONALD. S., THYNE, M. and MCMORLAND, L-A., 2008. Means-end theory in tourism research. In: Annals of Tourism Research, 35 (2), pp. 596-599.