Now showing items 1-2 of 2

  • BrewDog: business growth for punks! 

    Smith, Robert; Moult, Susan; Burge, Phil; Turnbull, Andrew (IP Publishing Ltd., 2010-05)
    SMITH, R., MOULT, S., BURGE, P. and TURNBULL, A., 2010. BrewDog: business growth for punks! International Journal of Entrepreneurship and Innovation, 11 (2), pp. 161-168
    This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc - a company situated in the remote north-east of Scotland. What makes ...
  • A model of key characteristics affecting consumer attitudes toward the usage of free legitimate ad-supported music download services. 

    Harris, Ainslie J. (Robert Gordon University Department of Management., 2013-06)
    Digital music file sharing has had a significant negative financial impact on the recorded music industry, causing multi-billion dollar losses over the past decade. In a world where file sharing is now an activity that ...