Now showing items 1-9 of 9

  • And they say don't work with children... 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. And they say don’t work with children..... In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher’s role, children as research objects and the results and conclusions. ...
  • Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. 

    Bremner, Pauline Ann Mary; Freathy, Paul (EAERCD, 2001-06-27)
    BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th international European association for education and research in commercial distribution conference (EAERCD), 27-29 June 2001, Tilburg, Netherlands.
    This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this ...
  • Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. 

    Laing, Audrey Frances (The Robert Gordon University Robert Gordon University, Department of Information Management, 2008-01)
    This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants ...
  • From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? 

    Bremner, Pauline Ann Mary (Quality Assurance Agency for Higher Education, 2017-06-06)
    BREMNER, P.A.M. 2017. From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? Presented at the 3rd International enhancement in higher education conference: inspiring excellence, transforming the student experience, 6-8 June 2017, Glasgow, UK.
    An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding the students to become more ‘work ready’. These skill sets take into account the Quality Assurance Agency for Higher ...
  • The gap between degree outcomes and employability skills. 

    Bremner, Pauline Ann Mary (QAA (Organisers) http://www.enhancementthemes.ac.uk/news-events/conference, 2018-06-07)
    BREMNER, P.A.M. 2018. The gap between degree outcomes and employability skills. Presented at the 15th Enhancement themes conference; evaluation, evidence and enhancement; inspiring staff and students, 7th June 2018, Glasgow, UK. Glasgow: QAA [online]. Available from: http://www.enhancementthemes.ac.uk/docs/ethemes/evidence-for-enhancement/the-gap-between-degree-outcomes-and-employability-skills-(paper).pdf
    This research aims to highlight, via the use of qualitative and quantitative methods, a possible mismatch between a degree learning outcomes and employability skills. By use of a mixed methods approach, inclusive of employer ...
  • The gap between degree outcomes and employability skills: using scholarly enquiry to aid in future teaching practice. 

    Bremner, Pauline Ann Mary (Robert Gordon University https://www3.rgu.ac.uk/events/future-work-future-graduates-forging-the-link, 2018-05-03)
    BREMNER, P.A.M. 2018. The gap between degree outcomes and employability skills: using scholarly enquiry to aid in future teaching practice. Presented at the Robert Gordon University annual learning and teaching conference: future work, future graduates; forging the link, 3 May 2018, Aberdeen, UK.
    An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding graduates to become more 'work ready'. Whilst these skill sets take into account many factors, they translate to Level ...
  • Gift giving to children at Christmas and birthdays. 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...
  • Gift-giving of toys from adults to children. 

    Bremner, Pauline Ann Mary (Robert Gordon University Department of Communication, Marketing and Media, 2015-05)
    The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...
  • Impulse shopping in convenience stores does gender make a difference? 

    Bremner, Pauline Ann Mary; Hamilton, Morag; McLennan, Kirsty (EIRASS, 2006-07-09)
    BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In the Proceedings of the 12th European Institute of Retailing and Service Studies (EIRASS): recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary.
    The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. ...