Now showing items 1-10 of 10

  • Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. 

    Laing, Audrey Frances (The Robert Gordon University Robert Gordon University, Department of Information Management, 2008-01)
    This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants ...
  • Bookselling online: an examination of consumer behaviour patterns. 

    Laing, Audrey Frances; Royle, Jo (Springer Verlag. http://dx.doi.org/10.1007/s12109-013-9318-3, 2013-06)
    LAING, A. and ROYLE, J., 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing Research Quarterly, 29 (2), pp. 110-127.
    Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
  • The case for a risk-assessed approach to organizational records management in the oil and gas sector. 

    Muir, Laura J.; Cousins, Fionnuala; Laing, Audrey Frances (Information Research. http://www.informationr.net/ir/19-4/paper647.html, 2014-12)
    MUIR, L., COUSINS, F. and LAING, A., 2014. The case for a risk-assessed approach to organizational records management in the oil and gas sector. Information Research, 19 (4)
    Introduction. Processes and practices for information management service delivery, including retention, retrieval and disposal of documents and records, are not easily quantified for benchmarking and performance ...
  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
  • Examining chain bookshops in the context of “third place”. 

    Laing, Audrey Frances; Royle, Jo (Emerald Group Publishing. http://dx.doi.org/10.1108/09590551311288157, 2013-01)
    LAING, A. and ROYLE, J., 2013. Examining chain bookshops in the context of “third place”. International Journal of Retail & Distribution Management, 41 (1), pp. 27-44.
    Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...
  • How green is children’s television? 

    Oates, Caroline J.; McDonald, Seonaidh; Blades, Mark; Laing, Audrey Frances (Westburn Publishers. http://dx.doi.org/10.1362/204440813X13645551140991, 2013)
    OATES, C. J., MCDONALD, S., BLADES, M. and LAING, A., 2013. How green is children’s television? Social Business, 3 (1), pp. 37-45.
    Purpose To meet stated waste reduction goals, the UK government via Defra (Department for environment, farming and rural affairs) is attempting to reduce household mainstream waste. One approach is to encourage children ...
  • Listening to alternative perspectives on rural crime and criminality: a report on the pilot study. 

    Smith, Robert; Laing, Audrey Frances (Scottish Institute for Policing Research http://www.sipr.ac.uk/downloads/Research_Summaries/Research_Summary_15.pdf, 2013-09)
    SMITH, R. and LAING, A., 2013. Listening to alternative perspectives on rural crime and criminality: a report on the pilot study. SIPR Research Summary. [online] Number 15. Available from: http://www.sipr.ac.uk/downloads/Research_Summaries/Research_Summary_15.pdf
    This summary reports on the pilot phase of an ongoing study, funded by SIPR, into the changing nature of rural crime and what constitutes rural criminality. We set out to listen to alternative perspectives on rural crime ...
  • Policing rural crime. 

    Smith, Robert; Laing, Audrey Frances; McElwee, Gerard (Arthur Rank Centre http://ofi.openfields.org.uk/1.12120687, 2012-12)
    SMITH, R., LAING, A. and MCELWEE, G., 2012. Policing rural crime. RuSource Briefing. [online]. 1653. Available from: http://ofi.openfields.org.uk/1.12120687 [Accessed 2 April 2013].
    Key points o Between 2000 and 2012 over 1,000 police stations have been closed in the UK and many more have been placed on reduced opening hours. A similar situation is unfolding in Northern Ireland and Eire. This may ...
  • A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. 

    Omoge, Akinyemi Paul; Laing, Audrey Frances (West East Institute http://www.westeastinstitute.com/proceedings/, 2016-08-01)
    OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In the Proceedings of the WEI international academic conference on education and humanities, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: http://www.westeastinstitute.com/proceedings/
    This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...
  • The rise of illicit rural enterprise within the farming industry: a viewpoint. 

    Smith, Robert; Laing, Audrey Frances; McElwee, Gerard (Institute of Agricultural Management in association with International Farm Management Association. http://dx.doi.org/10.5836/ijam/2013-04-01, 2013-07)
    SMITH, R., LAING, A. and MCELWEE, G., 2013. The rise of illicit rural enterprise within the farming industry: a viewpoint. International Journal of Agricultural Management, 2 (4), pp. 185-188.
    In this viewpoint article we seek to make the farming community aware of the increasing presence of organised criminals and crime within the farming community. In the past decade there has been a discernible rise in the ...