Now showing items 1-13 of 13

  • Challenges for marketers in sustainable production and consumption. 

    Oates, Caroline J.; Alevizou, Panayiota J.; McDonald, Seonaidh (MDPI https://doi.org/10.3390/su8010075, 2016-01-13)
    OATES, C., ALEVIZOU, P. and MCDONALD, S. 2016. Challenges for marketers in sustainable production and consumption. Sustainability [online], 8(1), article 75. Available from: https://doi.org/10.3390/su8010075.
    As one of the biggest issues facing today's global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability ...
  • Comparing sustainable consumption patterns across product sectors. 

    McDonald, Seonaidh; Oates, Caroline J.; Thyne, Maree; Alevizou, Panayiota J.; McMorland, Leigh-Ann (Wiley. http://dx.doi.org/10.1111/j.1470-6431.2009.00755.x, 2009-03)
    MCDONALD, S., OATES, C., THYNE, M., ALEVIZOU, P. and MCMORLAND, L., 2009. Comparing sustainable consumption patterns across product sectors. International Journal of Consumer Studies, 33 (2), pp. 137-145.
    In this paper, we present findings from two qualitative studies where we explored sustainable consumption practices through examining consumers' information search and decision-making processes for recent purchases of five ...
  • Flying in the face of environmental concern: why green consumers continue to fly. 

    McDonald, Seonaidh; Oates, Caroline J.; Thyne, Maree; Timmis, Andrew J.; Carlile, Claire (Taylor & Francis. http://dx.doi.org/10.1080/0267257X.2015.1059352, 2015-08)
    MCDONALD, S., OATES, C. J., THYNE, M., TIMMIS, A. J. and CARLILE, C., 2015. Flying in the face of environmental concern: why green consumers continue to fly. Journal of Marketing Management, 31 (13-14), pp. 1503-1528.
    Some unsustainable consumer behaviours have proved extremely hard to change or even challenge. Despite the fact that flying can be more damaging than any other activity that an individual can undertake, many otherwise ...
  • How green is children’s television? 

    Oates, Caroline J.; McDonald, Seonaidh; Blades, Mark; Laing, Audrey Frances (Westburn Publishers. http://dx.doi.org/10.1362/204440813X13645551140991, 2013)
    OATES, C. J., MCDONALD, S., BLADES, M. and LAING, A., 2013. How green is children’s television? Social Business, 3 (1), pp. 37-45.
    Purpose To meet stated waste reduction goals, the UK government via Defra (Department for environment, farming and rural affairs) is attempting to reduce household mainstream waste. One approach is to encourage children ...
  • Individual strategies for sustainable consumption. 

    McDonald, Seonaidh; Oates, Caroline J.; Alevizou, Panayiota J.; Young, C. William; Hwang, Kumju (Westburn Publishers/Routledge., 2012-03)
    MCDONALD, S., OATES, C. J., ALEVIZOU, P. J., YOUNG, C. W. and HWANG, K., 2012. Individual strategies for sustainable consumption. Journal of Marketing Management, 28 (3-4), pp. 445-468.
    Consumers have a key role to play in meeting governments’ targets for reduced energy consumption, more sustainable waste management practices and lifestyles with fewer environmental consequences. We discuss some of the ...
  • The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. 

    Mackie, Grace E. (Robert Gordon University Department of Communication, Marketing and Media., 2014-05)
    Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
  • Marketing sustainability: use of information sources and degrees of voluntary simplicity. 

    Oates, Caroline J.; McDonald, Seonaidh; Alevizou, Panayiota J.; Hwang, Kumju; Young, William; McMorland, Leigh-Ann (Taylor & Francis http://dx.doi.org/10.1080/13527260701869148, 2008-10)
    OATES, C., MCDONALD, S., ALEVIZOU, P., HWANG, K., YOUNG, W. and MCMORLAND, L-A., 2008. Marketing sustainability: use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications, 14 (5), pp. 351-365.
    The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information ...
  • No through road: a critical examination of researcher assumptions and approaches to researching sustainability. 

    McDonald, Seonaidh; Oates, Caroline J.; Alevizou, Panayiota J. (Emerald http://dx.doi.org/10.1108/S1548-643520160000013014, 2016-07-01)
    MCDONALD, S., OATES, C.J. and ALEVIZOU, P.J. 2016. No through road: a critical examination of researcher assumptions and approaches to researching sustainability. Review of marketing research [online], 13: Malhotra, N.K. (ed.) Marketing in and for a sustainable society, pages 139-168. Available from: http://dx.doi.org/10.1108/S1548-643520160000013014
    Purpose: The purpose of this chapter is to examine the ways in which academic researchers frame and conduct sustainability research, and to ask to what extent we are limited by these frames. Design/methodology/approach: ...
  • Recycling and the domestic division of labour: is green pink or blue? 

    Oates, Caroline J.; McDonald, Seonaidh (SAGE http://dx.doi.org/10.1177/0038038506063667, 2006-06)
    OATES, C. J. and MCDONALD S., 2006. Recycling and the domestic division of labour: is green pink or blue? Sociology, 40 (3), pp. 417-433.
    Domestic or household recycling has a crucial role to play in meeting EU targets for overall recycling rates. However, researchers have yet to agree on the characteristics of the domestic recycler and how recycling is ...
  • Sustainability: consumer perceptions and marketing strategies. 

    McDonald, Seonaidh; Oates, Caroline J. (Wiley. http://dx.doi.org/10.1002/bse.524, 2006-05)
    MCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170.
    Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we ...
  • Sustainable consumption: green consumer behaviour when purchasing products. 

    Young, William; Hwang, Kumju; McDonald, Seonaidh; Oates, Caroline J. (Wiley http://dx.doi.org/10.1002/sd.394, 2010-01)
    YOUNG, W., HWANG, K., MCDONALD, S. and OATES, C. J., 2010. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18 (1), pp. 20-31.
    The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market ...
  • Toward sustainable consumption: researching voluntary simplifiers. 

    McDonald, Seonaidh; Oates, Caroline J.; Young, C. William; Hwang, Kumju (Wiley. http://dx.doi.org/ 10.1002/mar.20132, 2006-06)
    MCDONALD, S., OATES, C. J., YOUNG, C. W. and HWANG, K., 2006. Toward sustainable consumption: researching voluntary simplifiers. Psychology and Marketing, 23 (6), pp. 515-534.
    This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article ...
  • The well(s) of knowledge: the decoding of sustainability claims in the UK and Greece. 

    Alevizou, Panayiota J.; Oates, Caroline J.; McDonald, Seonaidh (MDPI http://dx.doi.org/10.3390/su7078729, 2015-07)
    ALEVIZOU, P. J., OATES, C. J. and MCDONALD, S., 2015. The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. Sustainability, 7 (7), pp. 8729-8747.
    Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding ...