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  • Household behaviour and sustainability: from inactive to involved, and what lies in-between. 

    Oates, Caroline J.; McDonald, Seonaidh; Padmore, Jo; Oke, Adekunle (Academy of Marketing http://programme.exordo.com/am2015/delegates/presentation/28/, 2015-04-24)
    OATES, C., MCDONALD, S., PADMORE, J. and OKE, A. 2015. Household behaviour and sustainability: from inactive to involved, and what lies in-between. In Proceedings of the 48th Academy of Marketing conference 2015 (AM2015); the magic in marketing, 7-9 July 2015, Limerick, Ireland. Helensburgh: Academy of Marketing [online]. Available from: http://programme.exordo.com/am2015/delegates/presentation/28/
    In this working paper we present the initial findings from a 2013 postal survey into green and ethical household behaviour. 457 usable questionnaires were returned from 3000 householders in a large northern city in the UK, ...