Now showing items 1-2 of 2

  • Marketing sustainability: use of information sources and degrees of voluntary simplicity. 

    Oates, Caroline J.; McDonald, Seonaidh; Alevizou, Panayiota J.; Hwang, Kumju; Young, William; McMorland, Leigh-Ann (Taylor & Francis http://dx.doi.org/10.1080/13527260701869148, 2008-10)
    OATES, C., MCDONALD, S., ALEVIZOU, P., HWANG, K., YOUNG, W. and MCMORLAND, L-A., 2008. Marketing sustainability: use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications, 14 (5), pp. 351-365.
    The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information ...
  • Sustainable consumption: green consumer behaviour when purchasing products. 

    Young, William; Hwang, Kumju; McDonald, Seonaidh; Oates, Caroline J. (Wiley http://dx.doi.org/10.1002/sd.394, 2010-01)
    YOUNG, W., HWANG, K., MCDONALD, S. and OATES, C. J., 2010. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18 (1), pp. 20-31.
    The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market ...