Browsing by Subject "Agricultural marketing"
Now showing items 1-1 of 1
(Emerald http://dx.doi.org/10.1108/02756660610710373, 2006)MCELWEE, G., ANDERSON, A.R. and VESALA, K., 2006. The strategic farmer: a cheese producer with cold feet? Journal of Business Strategy, 27 (6), pp. 65-72.Abstract: Purpose – The purpose of this article is to explore the strategy of an enterprising farmer. The background problematic is that in Europe, agriculture has faced dramatic pressures for restructuring, and facilitation ...