Browsing by Subject "Diffusion"
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(Elsevier http://dx.doi.org/10.1016/j.technovation.2008.08.001, 2009-02)OH, K-Y., CRUICKSHANK, D. and ANDERSON, A. R., 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation, 29 (2), pp. 110-121The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and ...