Now showing items 1-6 of 6

  • Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. 

    Laing, Audrey Frances (The Robert Gordon University Robert Gordon University, Department of Information Management, 2008-01)
    This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants ...
  • Born digital – new materialities: a survey mini-print exchange of contemporary digitally mediated printmaking; digital portfolio 

    Thompson, Paul (Robert Gordon University. http://www.printmaking2-0.info/Born%20Digital%20New%20Materialities%20ePortfolio%20ReleaseV1.pdfePortfolio ReleaseV1.pdf, 2011-06)
    THOMPSON, P., curator, 2011. Born digital – new materialities: a survey mini-print exchange of contemporary digitally mediated printmaking; digital portfolio [online]. Available from: http://www.printmaking2-0.info/Born%20Digital%20New%20Materialities%20ePortfolio%20ReleaseV1.pdf
    The ‘Born Digital – New Materialities’ print portfolio is the result of a digitally mediated open call “exchange” survey, examining the notion of “printmaking 2.0”. It is part of research examining the physical and temporal ...
  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
  • An examination of the physical and temporal parameters of post-physical printmaking practice: exploring new modes of collaboration, distribution and consumption resulting from digital processes and networked participation. 

    Thompson, Paul (Robert Gordon University Gray's School of Art, 2014-02)
    This research was initiated by questions raised from the researcher’s professional activities in fine art printmaking and examines, through contextualised artistic practice and critical enquiry, redefinitions in the physical ...
  • An exploration of hybrid art and design practice using computer-based design and fabrication tools. 

    Marshall, John James (The Robert Gordon University Gray's School of Art, 2008-02)
    The researcher’s previous experience suggested the use of computer-based design and fabrication tools might enable new models of practice that yield a greater integration between the 3D art and design disciplines. A ...
  • The post disciplinary digital practitioner. 

    Malins, Julian Paul; Pengelly, Jon; Marshall, John (Design Society http://www.designsociety.org/publication/28433/the_post-disciplinary_digital_practitioner, 2007-09)
    MALINS, J., PENGELLY, J. and MARSHALL, J., 2007 The post disciplinary digital practitioner. In: E. BOHEMIA, A. CLARKE, K. HILTON and C. MCMAHON, eds. Shaping the future: proceedings of the 9th engineering and product design education international conference. 13-14 September 2007. London: Design Society. pp. 437-442.
    As new models of digital practice emerge, new pedagogies are being developed which are adopting a transdisciplinary approach to learning. The paper examines the concept of transdisciplinarity drawing on a range of examples ...