Browsing by Subject "Entrepreneurial marketing"
Now showing items 1-1 of 1
(IP Publishing Ltd. http://dx.doi.org/10.5367/000000010791291785, 2010-05)SMITH, R., MOULT, S., BURGE, P. and TURNBULL, A., 2010. BrewDog: business growth for punks! International Journal of Entrepreneurship and Innovation, 11 (2), pp. 161-168This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc - a company situated in the remote north-east of Scotland. What makes ...