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  • BrewDog: business growth for punks! 

    Smith, Robert; Moult, Susan; Burge, Phil; Turnbull, Andrew (IP Publishing Ltd. http://dx.doi.org/10.5367/000000010791291785, 2010-05)
    SMITH, R., MOULT, S., BURGE, P. and TURNBULL, A., 2010. BrewDog: business growth for punks! International Journal of Entrepreneurship and Innovation, 11 (2), pp. 161-168
    This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc - a company situated in the remote north-east of Scotland. What makes ...