Browsing by Subject "Mediating relationship constructs"
Now showing items 1-1 of 1
The role of market orientation in developing and sustaining market relationships - an empirical study in Taiwan. (The Robert Gordon University Aberdeen Business School, 2008)Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. ...