Now showing items 1-4 of 4

  • The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. 

    Omoge, Akinyemi Paul (Robert Gordon University Aberdeen Business School. Department of Communication, Marketing and Media, 2016-06)
    OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.
    Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and ...
  • An evaluation of the process and initial impact of disseminating a nursing e-thesis. 

    Macduff, Colin (Wiley http://dx.doi.org/10.1111/j.1365-2648.2008.04937.x, 2009-05)
    MACDUFF, C., 2009. An evaluation of the process and initial impact of disseminating a nursing e-thesis. Journal of Advanced Nursing, 65 (5), pp. 1010-1018.
    Aim. This paper is a report of a study conducted to evaluate product, process and outcome aspects of the dissemination of a nursing PhD thesis via an open-access electronic institutional repository. Background. Despite ...
  • IT strategizing of small firms in Malta: a grounded theory approach. 

    Aquilina, Ronald (Robert Gordon University Department of Management, 2014-06)
    The contribution of small firms towards the creation of economic value in a country’s Gross Domestic Product, employment and innovation is widely acknowledged. Relatively little is known on how small firms are adopting IT ...
  • Network practices and entrepreneurial growth. 

    Anderson, Alistair R.; Dodd, Sarah Drakopoulou; Jack, Sarah L. (Elsevier http://dx.doi.org/10.1016/j.scaman.2010.01.005, 2010-06)
    ANDERSON, A. R., DODD, S. D. and JACK, S., 2010. Network practices and entrepreneurial growth. Scandinavian Journal of Management , 26 (2), pp. 121-133.
    Networking plays an important and well-studied role in entrepreneurial start-up processes, but its role in subsequent venture growth is less well understood. This paper reports on an in-depth longitudinal study of ...