Now showing items 1-2 of 2

  • Relationships, marketing and small business: an exploration of links in theory and practice. 

    Zontanos, Grigorios; Anderson, Alistair R. (Emerald Publishing Group Ltd. http://dx.doi.org/10.1108/13522750410540236, 2004)
    ZONTANOS, G. and ANDERSON, A. R., 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative Market Research: An International Journal, 7 (3), pp. 228-236.
    This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially ...
  • The role of market orientation in developing and sustaining market relationships - an empirical study in Taiwan. 

    Ting, Shuyun (The Robert Gordon University Aberdeen Business School, 2008)
    Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. ...