Now showing items 1-4 of 4

  • The B2Com relationship: an empirical study of the measure of relationship quality in a business-to-community relationship. 

    Osobajo, Oluyomi Abayomi; Moore, David R. (CCSE https://doi.org/10.5539/ibr.v10n7p118, 2017-06-19)
    OSOBAJO, O.A. and MOORE, D. 2017. The B2Com relationship: an empirical study of the measure of relationship quality in a business-to-community relationship. International business research [online], 10(7), pages 118-147. Available from: https://doi.org/10.5539/ibr.v10n7p118
    The quality of relationship between Oil Producing Companies (OPC) and their Host Communities (HC) within the Niger Delta Region of Nigeria (NDRN) is a source of concern for different stakeholders such as the practitioners, ...
  • Enhancing B2Com relationship quality: a research study investigating the oil producing company to host community relationship in the Niger Delta region of Nigeria. 

    Osobajo, Oluyomi Abayomi (Robert Gordon University Aberdeen Business School, 2017-03-01)
    OSOBAJO, O.A. 2017. Enhancing B2Com relationship quality: a research study investigating the oil producing company to host community relationship in the Niger Delta region of Nigeria. Robert Gordon University, PhD thesis.
    The rapid and continuous deterioration of the Niger Delta Region of Nigeria in the last four decades has been a major source of concern for the government and practitioners. Hence, the region has been the subject of ...
  • Relationships, marketing and small business: an exploration of links in theory and practice. 

    Zontanos, Grigorios; Anderson, Alistair R. (Emerald Publishing Group Ltd. http://dx.doi.org/10.1108/13522750410540236, 2004)
    ZONTANOS, G. and ANDERSON, A. R., 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative Market Research: An International Journal, 7 (3), pp. 228-236.
    This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially ...
  • The role of market orientation in developing and sustaining market relationships - an empirical study in Taiwan. 

    Ting, Shuyun (The Robert Gordon University Aberdeen Business School, 2008)
    Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. ...