Now showing items 1-2 of 2

  • A linguistic and cultural analysis of localisation practices on oil and gas company websites. 

    Umoh, Idara Enobong (Robert Gordon University Department of Communication, Marketing and Media, 2015-08)
    Oil and Gas companies have the inevitable need to operate in a global environment and therefore have a global reach. This thesis seeks to understand the nature and degree of localisation of the websites in this industry. ...
  • Recognising meaning: semiotics in entrepreneurial research. 

    Smith, Robert; Anderson, Alistair R. (Edward Elgar, 2007)
    SMITH, R. and ANDERSON, A. R., 2007. Recognising meaning: semiotics in entrepreneurial research. In: H. NEERGAARD and J. P. ULHOI, eds. Handbook of qualitative research methods in entrepreneurship. Cheltenham: Edward Elgar. pp. 169-192
    Entrepreneurship is a process which involves discontinuity and change; entrepreneurs create disequilibria and exploit the resulting change. Thus, entrepreneurship is in essence change. This fundamental characteristic of ...