Browsing by Subject "Acting as if"
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(SAGE http://dx.doi.org/10.1177/0266242605057654, 2005-12)ANDERSON, A. R., 2005. Enacted metaphor: the theatricality of the entrepreneurial process. International Small Business Journal, 23 (6), pp. 587-603The paper proposes the value of theatricality as an addition conceptual tool to aid analysis and understanding of the entrepreneurial process. It explores the application of dramatism and dramaturgy and argues that the ...