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  • Sustainable consumption: green consumer behaviour when purchasing products. 

    Young, William; Hwang, Kumju; McDonald, Seonaidh; Oates, Caroline J. (Wiley http://dx.doi.org/10.1002/sd.394, 2010-01)
    YOUNG, W., HWANG, K., MCDONALD, S. and OATES, C. J., 2010. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18 (1), pp. 20-31.
    The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market ...