Now showing items 1-3 of 3

  • Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. 

    Laing, Audrey Frances (The Robert Gordon University Robert Gordon University, Department of Information Management, 2008-01)
    This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants ...
  • Bookselling online: an examination of consumer behaviour patterns. 

    Laing, Audrey Frances; Royle, Jo (Springer Verlag. http://dx.doi.org/10.1007/s12109-013-9318-3, 2013-06)
    LAING, A. and ROYLE, J., 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing Research Quarterly, 29 (2), pp. 110-127.
    Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
  • Examining chain bookshops in the context of “third place”. 

    Laing, Audrey Frances; Royle, Jo (Emerald Group Publishing. http://dx.doi.org/10.1108/09590551311288157, 2013-01)
    LAING, A. and ROYLE, J., 2013. Examining chain bookshops in the context of “third place”. International Journal of Retail & Distribution Management, 41 (1), pp. 27-44.
    Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...