Browsing by Subject "Brand image"

Now showing items 1-2 of 2

  • Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. 

    Hamilton, Morag (The Robert Gordon University Department of Communication, Marketing & Media., 2010-11)
    The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well ...

  • Social media in construction: an exploratory case study. 

    Perera, Srinath; Victoria, Michele Florencia; Brand, Samuel (Routledge https://www.taylorfrancis.com/books/e/9781317427889, 2017-05-05)
    PERERA, S., VICTORIA, M. and BRAND, S. 2017. Social media in construction: an exploratory case study. In Ingirige, B., Ruikar, K., Perera, S. and Obonyo, E. (eds). Advances in construction ICT and e-business. London: Routledge [online], chapter 16, pages 376-403. Available from: https://www.taylorfrancis.com/books/e/9781317427889
    Social media are considered as powerful tools to inuence people as well as businesses in a short time span. Therefore, systematic use of social media in a business environment can bring greater benets in no time. However, ...