Now showing items 1-5 of 5

  • And they say don't work with children... 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. And they say don’t work with children..... In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher’s role, children as research objects and the results and conclusions. ...
  • Gift giving to children at Christmas and birthdays. 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...
  • Gift-giving of toys from adults to children. 

    Bremner, Pauline Ann Mary (Robert Gordon University Department of Communication, Marketing and Media, 2015-05)
    The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...
  • The UK children's publishing house - adapting to change for the multimedia market. 

    Anthoney, Audrey McIntosh; Royle, Jo; Johnson, Ian M. (Emerald http://dx.doi.org/10.1108/EUM0000000005366, 2000)
    ANTHONEY, A., ROYLE, J. and JOHNSON, I. M., 2000. The UK children's publishing house - adapting to change for the multimedia market. Electronic Library, 18 (4), pp. 269-278.
    The research project currently in progress aims to develop a comprehensive understanding of the children’s multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered ...
  • Youth participation and the Scottish Parliament: accessibility and participation for children and young people. 

    MacLeod, Iain (The Robert Gordon University Department of Management, 2009-12)
    The Scottish Parliament which (re)convened in 1999 was designed to engender a new style of political practice. This ‘new politics’ was intended to address perceived failures within the ‘Westminster approach’ to policy‐making ...