Now showing items 1-2 of 2

  • Gift giving to children at Christmas and birthdays. 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...
  • Gift-giving of toys from adults to children. 

    Bremner, Pauline Ann Mary (Robert Gordon University Department of Communication, Marketing and Media, 2015-05)
    The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...