Now showing items 1-4 of 4

  • A linguistic and cultural analysis of localisation practices on oil and gas company websites. 

    Umoh, Idara Enobong (Robert Gordon University Department of Communication, Marketing and Media, 2015-08)
    Oil and Gas companies have the inevitable need to operate in a global environment and therefore have a global reach. This thesis seeks to understand the nature and degree of localisation of the websites in this industry. ...
  • The nature and processes of internationalisation at a French Grand Ecole de Management. 

    Bryant, Michael (Robert Gordon University Department of Management, 2013-03)
    Globalisation has changed the higher education landscape dramatically in the past 20 years, especially for business schools. Accordingly, universities have had to adopt different internationalisation strategies in order ...
  • Organisational culture, national culture and performance in International Joint Ventures based in Israel. 

    Avny, Giora; Anderson, Alistair R. (Inderscience http://dx.doi.org/10.1504/IJBG.2008.016622, 2008)
    AVNY, G. and ANDERSON, A. R., 2008. Organisational culture, national culture and performance in International Joint Ventures based in Israel. International Journal of Business and Globalisation, 2 (2), pp. 133-145.
    International Joint Ventures (IJV) capitalise on localised skills, knowledge and capabilities. Moreover, the internationalisation of markets offers scope to innovate, develop and market new products benefiting from ...
  • The Tunisian textile industry: local responses to internationalisation. 

    Anderson, Alistair R.; Harbi, Sana El; Brahem, Meriam (Inderscience http://dx.doi.org/10.1504/EJIM.2012.049640, 2012)
    ANDERSON, A. R., HARBI, S. E. and BRAHEM, M., 2012. The Tunisian textile industry: local responses to internationalisation. European Journal of International Management, 6 (5), pp. 525 – 541.
    The continuing internationalisation of the textile industry has reduced the labour cost advantages of Tunisian clothing firms. These firms have a precarious position in the international value chain, often as subcontractors ...