Browsing by Subject "Hi-Tech"
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(Springer http://dx.doi.org/10.1007/s11365-006-8689-8, 2006-06)CHOREV, S. and ANDERSON, A., 2006. Marketing in high-tech start-ups: overcoming the liability of newness in Israel. International Entrepreneurship and Management Journal, 2 (2), pp. 281-297For new companies in general, marketing is a critical issue. However, many high tech start ups face particular problems associated with marketing. They may have a product, rather than a customer focus; they may lack marketing ...