Now showing items 1-2 of 2

  • Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. 

    Atorough, Peter; Donaldson, Bill (Contemporary Management Research. http://www.cmr-journal.org/article/view/9568, 2011)
    ATOROUGH, P. and DONALDSON, B., 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary Management Research, 7 (3), pp. 231-242.
    As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according ...
  • Consumer behaviour in online shopping - understanding the role of regulatory focus. 

    Atorough, Peter (Robert Gordon University Department of Management, 2013-10)
    The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major ...