Now showing items 3-5 of 5

  • Marketing in high-tech start-ups: overcoming the liability of newness in Israel 

    Chorev, Schaul; Anderson, Alistair R. (Springer http://dx.doi.org/10.1007/s11365-006-8689-8, 2006-06)
    CHOREV, S. and ANDERSON, A., 2006. Marketing in high-tech start-ups: overcoming the liability of newness in Israel. International Entrepreneurship and Management Journal, 2 (2), pp. 281-297
    For new companies in general, marketing is a critical issue. However, many high tech start ups face particular problems associated with marketing. They may have a product, rather than a customer focus; they may lack marketing ...
  • Organisational culture, national culture and performance in International Joint Ventures based in Israel. 

    Avny, Giora; Anderson, Alistair R. (Inderscience http://dx.doi.org/10.1504/IJBG.2008.016622, 2008)
    AVNY, G. and ANDERSON, A. R., 2008. Organisational culture, national culture and performance in International Joint Ventures based in Israel. International Journal of Business and Globalisation, 2 (2), pp. 133-145.
    International Joint Ventures (IJV) capitalise on localised skills, knowledge and capabilities. Moreover, the internationalisation of markets offers scope to innovate, develop and market new products benefiting from ...
  • Success in Israeli high-tech start-ups: critical factors and process 

    Chorev, Schaul; Anderson, Alistair R. (Elsevier http://dx.doi.org/10.1016/j.technovation.2005.06.014, 2006-02)
    CHOREV, S. and ANDERSON, A. R., 2006. Success in Israeli high-tech start-ups: critical factors and process. Technovation, 26 (2), pp. 162-174
    This paper develops a model of the factors deemed critical for success in high-tech new ventures in Israel. Israel presents an interesting forum, geographically distant from main markets but richly endowed with human ...