Now showing items 15-15 of 15

  • The use of imagery in the campaign speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election. 

    McGuire, David; Garavan, Thomas N.; Cunningham, James; Duffy, Greg (Emerald https://doi.org/10.1108/LODJ-07-2014-0136, 2016-06-06)
    MCGUIRE, D., GARAVAN, T.N., CUNNINGHAM, J. and DUFFY, G. 2016. The use of imagery in the campaign speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election. Leadership and organization development journal [online], 37(4), pages 430-449. Available from: https://doi.org/10.1108/LODJ-07-2014-0136
    Purpose - The use of imagery in leadership speeches is becoming increasingly important in shaping the beliefs and actions of followers. The purpose of this paper is to investigate the use of speech imagery and linguistic ...