Now showing items 3-5 of 5

  • Marketing in high-tech start-ups: overcoming the liability of newness in Israel 

    Chorev, Schaul; Anderson, Alistair R. (Springer http://dx.doi.org/10.1007/s11365-006-8689-8, 2006-06)
    CHOREV, S. and ANDERSON, A., 2006. Marketing in high-tech start-ups: overcoming the liability of newness in Israel. International Entrepreneurship and Management Journal, 2 (2), pp. 281-297
    For new companies in general, marketing is a critical issue. However, many high tech start ups face particular problems associated with marketing. They may have a product, rather than a customer focus; they may lack marketing ...
  • Relationships, marketing and small business: an exploration of links in theory and practice. 

    Zontanos, Grigorios; Anderson, Alistair R. (Emerald Publishing Group Ltd. http://dx.doi.org/10.1108/13522750410540236, 2004)
    ZONTANOS, G. and ANDERSON, A. R., 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative Market Research: An International Journal, 7 (3), pp. 228-236.
    This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially ...
  • Sustainability: consumer perceptions and marketing strategies. 

    McDonald, Seonaidh; Oates, Caroline J. (Wiley. http://dx.doi.org/10.1002/bse.524, 2006-05)
    MCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170.
    Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we ...