Now showing items 5-6 of 6

  • Relationships, marketing and small business: an exploration of links in theory and practice. 

    Zontanos, Grigorios; Anderson, Alistair R. (Emerald Publishing Group Ltd. http://dx.doi.org/10.1108/13522750410540236, 2004)
    ZONTANOS, G. and ANDERSON, A. R., 2004. Relationships, marketing and small business: an exploration of links in theory and practice. Qualitative Market Research: An International Journal, 7 (3), pp. 228-236.
    This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially ...
  • Sustainability: consumer perceptions and marketing strategies. 

    McDonald, Seonaidh; Oates, Caroline J. (Wiley. http://dx.doi.org/10.1002/bse.524, 2006-05)
    MCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170.
    Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we ...