Browsing by Subject "Marketing"
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(Wiley. http://dx.doi.org/10.1002/bse.524, 2006-05)MCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170.Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we ...