Browsing by Subject "Marketing research"
Now showing items 1-1 of 1
(Robert Gordon University, 2008-07)BREMNER, P., 2008. And they say don’t work with children..... In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher’s role, children as research objects and the results and conclusions. ...