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  • Microfranchise emergence and its impact on entrepreneurship. 

    Diochon, Monica C.; Anderson, Alistair R.; Ghore, Yogesh (Springer https://doi.org/10.1007/s11365-016-0414-7, 2016-09-29)
    DIOCHON, M.C., ANDERSON, A.R. and GHORE, Y. 2017. Microfranchise emergence and its impact on entrepreneurship. International entrepreneurship and management journal [online], 13(2), pages 553-574. Available from: https://doi.org/10.1007/s11365-016-0414-7
    Our investigation uses structuration theory to explore the emergence of a microfranchise whose aim is to raise the income of smallholder farmers in Kenya by enabling an increase in productivity. This longitudinal real time ...