Now showing items 6-7 of 7

  • Gift giving to children at Christmas and birthdays. 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...
  • The use of theory in research. 

    Stewart, Derek C.; Klein, Susan (Springer http://link.springer.com/article/10.1007/s11096-015-0216-y, 2015-10-28)
    STEWART, D. and KLEIN, S. 2016. The use of theory in research. International journal of clinical pharmacy [online], 38(3), pages 615-619. Available from: http://link.springer.com/article/10.1007/s11096-015-0216-y
    All researchers should consider the theoretical basis for their studies very early on in the planning stage. The aim of this paper is to describe and discuss how theory (a 'comprehensive explanation of some aspect of nature ...