Browsing by Subject "Qualitative"
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(Robert Gordon University, 2008-07)BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...