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  • Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. 

    Atorough, Peter; Donaldson, Bill (Contemporary Management Research. http://www.cmr-journal.org/article/view/9568, 2011)
    ATOROUGH, P. and DONALDSON, B., 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary Management Research, 7 (3), pp. 231-242.
    As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according ...