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  • The well(s) of knowledge: the decoding of sustainability claims in the UK and Greece. 

    Alevizou, Panayiota J.; Oates, Caroline J.; McDonald, Seonaidh (MDPI http://dx.doi.org/10.3390/su7078729, 2015-07)
    ALEVIZOU, P. J., OATES, C. J. and MCDONALD, S., 2015. The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. Sustainability, 7 (7), pp. 8729-8747.
    Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding ...