Now showing items 1-2 of 2

  • Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image. 

    Guthrie, Catherine M. (The Robert Gordon University Department of Marketing, The Robert Gordon University, 2007-10)
    GUTHRIE, C.M. 2007. Sense making and sense giving: using visitor narratives to understand the impact of visitor interactions on destination image. Unpublished Ph.D thesis, The Robert Gordon University.
    Destination image is acknowledged as a key factor in destination choice and visitor satisfaction. However, despite thirty years’ research from a variety of perspectives into destination image and image formation, the impact ...
  • Visitor narratives: researching and illuminating actual destination experience. 

    Guthrie, Cathy; Anderson, Alistair R. (Emerald http://dx.doi.org/10.1108/13522751011032575, 2010)
    GUTHRIE, C. and ANDERSON, A. R., 2010. Visitor narratives: researching and illuminating actual destination experience. Qualitative Market Research: an International Journal, 13 (2), pp. 110-129.
    Purpose: This paper argues that whilst destination benchmarking and visitor surveys seek to measure the visitor experience, they privilege the destination manager or researcher rather than taking the visitor’s viewpoint. ...