Browsing by Subject "Word of mouth publicity"
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(Emerald http://dx.doi.org/10.1108/13522751011032575, 2010)GUTHRIE, C. and ANDERSON, A. R., 2010. Visitor narratives: researching and illuminating actual destination experience. Qualitative Market Research: an International Journal, 13 (2), pp. 110-129.Purpose: This paper argues that whilst destination benchmarking and visitor surveys seek to measure the visitor experience, they privilege the destination manager or researcher rather than taking the visitor’s viewpoint. ...