Now showing items 1-2 of 2

  • Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development. 

    Nash, Robert; Martin, Andrew; Ruxton, Laura (Nova Science., 2014)
    NASH, R., MARTIN, A. and RUXTON, L., (2014). Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development. In W. D. Nelson (Ed.), Advances in Business and Management, Volume 6. Hauppauge, USA: Nova Science Publishers, Inc. pp. 119-137.
    The large-scale development by Trump Golf Scotland will potentially thrust the North East of Scotland into worldwide fame as a golf destination. This research adopted a qualitative approach involving a focus group and ...
  • Online branding of the offline experience: the importance of corporate branding for experiential events. 

    Stewart, Christina; Davis, Andrew (ACADEMY OF MARKETING, 2016-07-04)
    STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. Presented at the 49th Academy of Marketing conference (AM2016): Radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing, paper number 435.
    In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...